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Supermarkets constitute an important distribution channel in the organic meat chain. The growing popularity of organic meat has made this product group indispensable to contemporary supermarkets and to satisfy this demand De Groene Weg offers retailers a high-level range of organic products.

The key differentiators of De Groene Weg’s products are our delivery reliability, and the long shelf life and quality of our products. Here, the entire process is tailored to linking variable or fixed weight based 'price lines' to the starting points of the retail formula which De Groene Weg employs.  

Brands and private labels
De Groene Weg supplies private label meat products to many different retailers. An example of this is Bio+. In 2003, De Groene Weg was one of the parties that took the initiative to launch this brand into the market in order to facilitate the introduction of organic meat in the retail industry. We also deliver all meat products and sliced cooked meats for Bio+.

Bio+ is the fastest growing organic brand in the Netherlands and has won several awards, including the Food Magazine Marketing Award 2012 for the ‘potatoes, fruit and vegetables and preserved foods’ category, as well as awards for best products of the year, in different categories, awarded by the Dutch Consumers’ Association. In addition to meat and sliced cooked meats, the Bio+ range also includes fresh products and dry grocery products. The full range comprises more than 3000 organic products that are produced with respect for the roles of the farmers, animals and our living environment. Such activities as participating in this innovation network of chain directors have made De Groene Weg a knowledge specialist that is always up to date with the latest new developments and research findings.
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