Organic is the way to growFind out more
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100% organic
Chain collaboration
Completing the cycle together
Fair pricing!
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About us

Since 1981, De Groene Weg has been demonstrating that meat consumption and sustainability can go hand in hand. Founder Peter de Ruijter wanted to show that the production and consumption of meat can be approached differently. Our mission? To give organic meat a significant role in our food patterns. A strong market position is crucial for this, and we’ve succeeded. De Groene Weg is the market leader in the organic meat sector in the Netherlands and the second largest in Europe. Since 2004, De Groene Weg has been an independent subsidiary of Vion Food Group. We supply to various major producers and retail chains in Europe, operate our own online store, and have multiple butcher shops in the Netherlands.

Find out more about us
Meet our farmers
Keep itgreen!
Let's work together

Being Europe’s second-largest supplier offers many opportunities; for farmers, producers and retailers. Our abattoirs operate five days a week, a rarity among suppliers of premium organic meat. As a result, we have access to large volumes and can deliver customised solutions. Our robust logistics network and permanent relationships with transportation partners throughout Europe mean you can rely on us for fast and efficient delivery. Our dedicated team is standing by to assist you!


Kind words of our partners
Team De Groene Weg
Our team

Nice to meet you!

We are De Groene Weg. Everything we do, from finance to marketing to relationship management, is driven by our passion for a better, greener world. Every day, we consciously collaborate with our farmers and business partners, always with sustainability and a green future in mind.

Do you have questions about our methods, our meat, or our animals? Or would you like to work with us? Please do not hesitate to contact us.